Moroccan e-commerce startup Justyol has secured USD 1 million in funding and financing to accelerate its growth in North Africa and beyond. The financing structure includes USD 400,000 in equity investment from an angel investor and USD 600,000 in inventory financing from Turkey’s Danis Group.
Founded in Morocco, Justyol is a cross-border e-commerce platform that connects consumers in North Africa with Turkish fashion and lifestyle products. The platform is also broadening its offerings to include electronics and household goods, working with both international suppliers and local Moroccan partners.
“We are building more than just a platform; we are creating the infrastructure that will define the future of cross-border commerce in North Africa, serving hundreds of thousands of customers with unprecedented access to global products at competitive prices,” said hmed Badran, Co-Founder and CEO of Justyol.
With the fresh funding, Justyol plans to scale its product range, strengthen operational capacity, and enhance sales capabilities. A significant portion of the financing will go toward marketing initiatives to deepen its penetration in Morocco, while also laying the groundwork for expansion into new markets across North Africa and the wider MENA region.
The company is also preparing for a Series A funding round as it positions itself for the next stage of growth.
“With this new support, we will further strengthen our logistics network to ensure faster, more reliable deliveries across Morocco and beyond,” said Anas Ahmed, Co-Founder and Head of Logistics at Justyol.
By combining equity backing and inventory financing, Justyol aims to solidify its role as a key player in shaping cross-border e-commerce infrastructure across the region.